Hello there!

Do you want to level-up your building campaign game? To build more complex campaigns you can make use of so called conditions.

What are conditions?

Conditions are triggers for next steps based on the behaviour, actions and information of your lead. By using conditions, you can ensure your outreach is more relevant and effective. These conditions are available in all our plans.

How to add conditions in a campaign?

You can add conditions the same way as you add steps in a campaign. Press the "+ button" and click on the desired condition.

Available conditions are:

After selecting your desired condition, you can proceed with configuring your campaign sequence based on whether the condition is met or not met.

For example, if you start with the "LinkedIn previously contacted" condition, you’ll have two options:

• Yes – You’ve already been in contact with the lead in the past. The next step could be to send a LinkedIn message directly.

• No – Great! You’ve found a new lead to connect with. The next step could be to send a LinkedIn invite first, followed by a LinkedIn message.

How to add multiple conditions in a campaign?

You can add multiple conditions in a single campaign to make it more tailored. Let's followup on the previous example here above:

Let's say you had no previous contact with the lead, so the next step is sending a LinkedIn invite. You can add the "Invite accepted" condition which gives you two options:

• If the prospect accept your invite a different step is triggered, for example send a LinkedIn message

• If the prospect does not accept your invite a different step is triggered, you can add an action to delete pending invite and you can add a follow-up step like sending an email instead.

💡In this campaign you see how you can add multiple conditions in a single campaign.

If you need further assistance, don’t hesitate to contact our support via email.

Good luck with your campaigns!